Cassie included in Gartner Hype Cycle for Privacy 2024

We are thrilled to announce that Cassie has been included in the prestigious Gartner Hype Cycle for Privacy 2024! This recognition highlights our commitment to providing cutting-edge privacy solutions that address the evolving needs of businesses and consumers alike. 

Privacy: A top concern in the age of AI

As artificial intelligence continues to revolutionize industries, the importance of privacy has never been more pronounced. Boards, executives, and consumers are increasingly aware of the need for robust safeguards to protect personal data. The hype around AI has brought privacy concerns to the forefront, highlighting the necessity for advanced and scalable protection measures. 

Prioritizing investments in Privacy

The Gartner Hype Cycle for Privacy 2024 serves as a valuable resource for security and risk management leaders. By identifying key trends and technologies, this Hype Cycle helps organizations prioritize their investments in privacy solutions that can scale with their growth. Cassie’s inclusion in this cycle is a testament to our innovative approach and dedication to enhancing data protection. 

Strategic planning assumptions

• By 2025, 75% of the world’s population will have its personal data covered by modern privacy regulations. 
• By 2025, 60% of large organizations will adopt privacy-enhancing technologies (PETs) techniques for processing data in untrusted environments and multiparty data analytics use cases. 
• By 2026, fines due to mismanagement of subject rights will have increased tenfold from 2022 to over $1 billion. 

Technology offers security and risk management leaders with privacy responsibilities multiple paths to achieve business goals in AI adoption, analytics, and business intelligence through data-centric controls like synthetic data and differential privacy. Beyond sanctions, privacy risk mitigation focuses on financial risk following a breach, decreasing consumer trust, and brand damage. 

Key technologies in this Hype Cycle

1. Enable or enhance control over personal data use (e.g., data discovery, data classification, and subject rights requests). 
2. Create transparency and demonstrate compliance (e.g., privacy management tools). 
3. Mitigate the risk of data misuse (e.g., zero-knowledge proofs and homomorphic encryption). 
4. Mitigate the impact of unintended consequences (e.g., format-preserving encryption). 
5. Help with consistent and repeatable decision making for risk reduction (e.g., AI trust, risk, and security management [AI TRiSM] and privacy by design). 
6. Improve the customer experience (e.g., influence AI).

New entries in this year’s Hype Cycle

• Age verification and parental consent tracking: Jurisdictions are increasingly focusing on minors’ privacy, with age verification and parental consent representing key protection mechanisms. 
• Digital twin of the customer (DToC): DToCs help organizations better understand customers and anticipate behavior, given certain combinations of data and parameters. Privacy represents one of the foundational items that organizations must get right to succeed with using DToCs. 
• Data clean rooms: Modern privacy regulations’ proliferation is leading to a shift in data analytics execution. Data clean rooms represent one of the methods that enable collaborative data analytics among different parties/datasets. While marketing and advertising represent one of the leading use cases, data clean room use is emerging in other sectors. 

Why Cassie?

Cassie stands out for its comprehensive privacy features, designed to meet the highest standards of data security. Our solutions are tailored to help organizations navigate the complexities of privacy regulations and ensure the protection of sensitive information. With Cassie, businesses can confidently embrace AI advancements while maintaining the trust of their stakeholders. We are honored to be recognized by Gartner and remain committed to pioneering privacy innovation.  

We are also delighted to be included in several other industry sector Hype Cycles, further proving how much of a priority privacy is for enterprise brands. 

1. Hype Cycle for Digital Advertising, 2024 
2. Hype Cycle for Digital Marketing, 2024 
3. Hype Cycle for Banking Experience, 2024 
4. Hype Cycle for Legal, Risk, Compliance and Audit Technologies, 2024 
5. Hype Cycle for Human Services in Government, 2024 
6. Hype Cycle for Local Government, 2024 
7. Hype Cycle for Digital Government Services, 2024 
8. Hype Cycle for Healthcare Providers, 2024
9. Hype Cycle for Life Science Commercial Operations, 2024 

If you would like to access a complimentary copy please get in touch.